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TATA IPL 2023 on JioCinema Clocks a Record-Breaking 1300 Cr. + Video Views in the First Five Weeks

IPL on TV continues to lose both viewers and advertisers

The Indian Premier League (IPL) 2023 has been witnessing a significant decrease in television ratings and advertising this year. As stated by the latest BARC data, IPL...

TATA IPL 2023 on JioCinema Clocks a Record-Breaking 1300 Cr. + Video Views in the First Five Weeks

Digital overtakes TV as a preferred destination to watch TATA IPL 2023

According to data.ai, on an average 97 million viewers tuned in on JioCinema daily during IPL 23, as compared to 93 million viewers on TV. [BARC 2+ | Period: 15th Apr to...