Home Posts tagged TV advertisers
Tag: BARC data, television ratings, The Indian Premier League, TV advertisers
IPL on TV continues to lose both viewers and advertisers
Team MIMay 19, 2023
The Indian Premier League (IPL) 2023 has been witnessing a significant decrease in television ratings and advertising this year. As stated by the latest BARC data, IPL...
Digital overtakes TV as a preferred destination to watch TATA IPL 2023
Team MIMay 18, 2023
According to data.ai, on an average 97 million viewers tuned in on JioCinema daily during IPL 23, as compared to 93 million viewers on TV. [BARC 2+ | Period: 15th Apr to...