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MTV India & Fully Faltoo announce a content partnership with Snap Inc

MTV India & Fully Faltoo announce a content partnership with Snap Inc

Fortifying digital engagement with India’s young dynamic audience, Viacom18’s Youth, Music and English entertainment (YME) cluster has announced a strategic content...

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IPL : Viacom18 Finances In Digital Platforms Of The Future

Viacom18 has acquired the rights to digitally stream Indian Premier League matches in the Indian sub-continent for the seasons from 2023 to 2027. It has also won the...

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Grey Metaphor Won The Digital Mandate via Multi-agency for Colors Gujarati, Viacom18

The Grey Metaphor, one of the leading advertising agencies in Ahmedabad won the digital mandate via a multi-agency pitch for handling content creation and activations on...

Sociowash wins digital mandate for Viacom18’s Music Entertainment

Sociowash wins digital mandate for Viacom18’s Music and English Entertainment brands

Digital and Youth Marketing agency Sociowash takes over Digital Marketing responsibilities for Viacom18’s Music brands MTV Beats, VH1 and KaanPhod, English...

Interview with Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18

“Advertising response has been encouraging for Season18”: Anshul Ailawadi, Head, Youth, Music and English Entertainment, Viacom18

MTV Roadies is set to go live on 8th April. This season will see a lot of new changes in terms of location and host. Notably, Viacom18 announced a multiplatform content...

Viacom18 consolidates its channels portfolio under COLORS Cineplex

Viacom18 consolidates its movie channels portfolio under ‘COLORS Cineplex’ umbrella

Viacom18’s premium movie channel, COLORS Cineplex has always served as a one-stop destination for a variety of movies across genres. The movie buffs will now have...

"Our foray into Metaverse will give audience a chance to have an immersive experience of KCA": Sonali Bhattacharya, Head of Marketing, Kids Entertainment Cluster, Viacom18

“Our foray into Metaverse will give audience a chance to have an immersive experience of KCA”: Sonali Bhattacharya, Head of Marketing, Kids Entertainment Cluster, Viacom18

Nickelodeon’s Kids Choice Awards is back with its second virtual edition. The channel is constantly evolving and making it’s core more kids friendly....

Interview with Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18

“We kept the DNA intact about MTV Roadies, while everything else is changed”: Anshul Ailawadi, Head – YME, Viacom18

Viacom18 has announced its content strategy for this year. A number of new shows lined up along with an all-new brand division, KaanPhod. MI in a one-on-one conversation...

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Viacom18’s Youth, Music and English Entertainment cluster further strengthens its 2022 multiplatform content strategy

Catering to India’s dynamic young audience, Viacom18’s Youth, Music and English Entertainment (YME) cluster comprising MTV, MTV Beats, Comedy Central, Colors...

Viacom18’s YME Cluster launches the NFT marketplace Fully Faltoo

Fully Faltoo NFT curated by Viacom18’s Youth Music & English Entertainment cluster collection debuts with 3013 tokens

Since its announcement to set foot in the rapidly growing digital space of non-fungible tokens (NFTs), NFT marketplace Fullyfaltoonft.com curated by Viacom18’s Youth...