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: "Illustration of a person wearing headphones, emphasizing the popularity of audio series in entertainment consumption."

Audio Series Dominate Entertainment Consumption, Stimulating Binge-Listening Behavior

  Audio series have become the preferred choice for entertainment consumption, surpassing video content, according to a survey by Pocket FM. The survey also...

The Good Creator Co. releases a New Report on Short Format Video Content

The Good Creator Co. releases a New Report on Short Format Video Content

Offering a comprehensive understanding of the best practices in the short video space, The Good Creator Co – India’s largest creator economy – releases  a...

Hoopr enters B2B vertical; launches Music Licensing for Brands, Digital Platforms, Production Houses, and Agencies

Hoopr enters B2B vertical; launches Music Licensing for Brands, Digital Platforms, Production Houses, and Agencies

India’s leading music licensing platform Hoopr has now launched plans for brands, production houses, agencies, digital platforms, etc., to license music. This...

Video entertainment

Video entertainment adspend to achieve stability this year; forecasts Zenith

According to Zenith’s Business Intelligence – Video Entertainment report published on 2nd November, video entertainment advertising will contract by just 0.2% in...