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Xaxis India launches Discovery Commerce

Xaxis India launches Discovery Commerce – a new programmatic media commerce solution

Xaxis, GroupM’s outcome media specialist, is known for creating solutions that amplify the performance of programmatic media campaigns and drive efficient ROI from...

We are the first ones to do a pilot campaign on audio which delivered conversion- Dimpy Yadav, General Manager, Xaxis India

“We are the first ones to do a pilot campaign on audio which delivered conversions as an impact of making the ads conversational”: Dimpy Yadav, General Manager, Xaxis India

With its recent launch of a programmatic creative services solution, Xaxis Creative Studios (XCS), in India, Xaxis aims to help its clients capture the full power of...

In-game advertising

Are brands now targeting in-game advertising more amid pandemic gaming boom?

With the declining efficiency of television promotion and increased fragmentation of mass media, brands are now shifting towards better platforms for communicating with...

Rita Sahajpaul, Head of Product & Marketing Science, Xaxis India

Trends for 2021 in Programmatic Advertising – Xaxis India

By: Rita Sahajpaul, Head of Product & Marketing Science, Xaxis India The following digital advertising trends will influence the shift to programmatic buying and...