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In-game advertising

Are brands now targeting in-game advertising more amid pandemic gaming boom?

With the declining efficiency of television promotion and increased fragmentation of mass media, brands are now shifting towards better platforms for communicating with...

Rita Sahajpaul, Head of Product & Marketing Science, Xaxis India

Trends for 2021 in Programmatic Advertising – Xaxis India

By: Rita Sahajpaul, Head of Product & Marketing Science, Xaxis India The following digital advertising trends will influence the shift to programmatic buying and...