Tag: Brand, Consumer, Gen Alpha, Report, Research, research report, Rukam Capital, YouGov
Rukam Capital X YouGov’s research report – Gen Alpha Decoded: The Consumer-Brand Dynamic report
Gen Alpha a digitally immersed generation accounts for over a quarter of the Indian population. With 73% of this generation already having access to personal smartphones...
Nearly 90% Indian esports players say brand sponsorships and scholarships are key : JetSynthesys x YouGov study
As esports continues its integration into India’s mainstream sports and digital ecosystem, a first-ever national survey by YouGov, commissioned by JetSynthesys, offers...
From forgetting passports to carrying namkeen: Booking.com’s latest research reveals the Indian travellers’ quirks, hiccups and comforts
TLDR: Booking.com’s latest research with YouGov reveals the unique travel habits of Indian travelers, highlighting common forgotten items like chargers and...
YouTube tops YouGov’s Best Brand Rankings 2022 in India
Global tech giant YouTube has dethroned Google to top YouGov’s 2022 Best Brand Rankings in India, recording an increase of +2.5 to its year-on-year brand health score....
Maruti Suzuki Tops YouGov’s Automotive & Mobility Rankings in India for the second consecutive year
Indian carmaker Maruti Suzuki has been crowned as the top brand in YouGov’s Automotive & Mobility Rankings 2022 for the second year in succession....
Family support & industry opportunities are key to growth of women in audio industry: Spotify research
As a part of AmplifiHer, Spotify’s initiative to spotlight women in India’s audio industry, the company commissioned research to better understand the...
Havas Media’s HI-CRICKET study identifies most impactful brands & categories of IPL 2021
Havas Media Group India commissioned a special research with YouGov to launch HI-CRICKET, its proprietary IP, to understand the impact of the Indian Premier League (IPL)...
Havas Media Group partners with YouGov; launches HI-CRICKET
Havas Sports & Entertainment, a sports & sponsorship specialised vertical from the Havas Media Group umbrella has partnered with YouGov, an international...
