The show (CNBC-TV18 Weekender) aim.
There is a lot that goes into making it big in the business world. While numbers and figures form an important part, it’s also about the vision and courage that an industry leader possesses. CNBC- TV18 Weekender explores the creative pursuits that these leaders enjoy which can range from taking a road trip to the Himalayas to spending a leisure day at the Sula Vineyards. The idea is to understand the driving force that keeps them motivated to do superior work. A glimpse into their perfect weekend is an added advantage that the show will offer.
Format of the show
The show is unlike any other. It aims at taking business tycoons out of the board rooms and into their comfort zone. To get a sense of what intrigues, inspires and motivates them.
Total number of episodes
There are a total of 25 episodes. The 6th episode will go on air this week.
Profile of the guest while selecting them for the show.
The idea is to call business mavericks and achievers from across all professions. We are sector agnostic and look at individuals who have made a mark in the industry they are part of. We have had the likes of Amit Burman of Dabur to ace commentator, Harsha Bhogle in the recent episodes.
Response received from the audience.
The response to the show has been overwhelmingly positive especially going by the response we got on social media and barrage of individual congratulatory messages the anchors and the team has received. We hope to continue the trend in the coming future.
Special quotes if any.
Speaking about the show, Shereen Bhan, Managing Editor of CNBC-TV18 says “The CNBC-TV18 Weekender is our attempt to understand the mind and the motivation of young leaders. Business is so much more than numbers on a balance sheet. It is about foresight, perseverance, courage and risk taking. The show gives us an insight into how leaders nurture these qualities to make the right choices.”
