ALTBalaji launches the Lock Upp Game, for its reality show Lock Upp

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ALTBalaji has announced a first-of-its-kind metaverse-based game based around its reality show Lock Upp. With this game, players can join the celebrity contestants on the show, explore the captive world of the Lock Upp metaverse and take an active role in the real ecosystem and win prizes. 

The main aim for the players is to win the grand season prize by predicting contestant progress, completing game challenges, and exploring the metaverse. Apart from this, players can also win weekly prizes by winning contests. 

There are also 13 in-game cards based on the 13 contestants, which players can own, buy, sell, and trade and earn points through skilled gameplay and contributions to the ecosystem. 

When you register for the first time, a free contestant token will be added to your vault once the game goes live on 27th February at 10 pm (IST)

An ecosystem, the Lock Upp metaverse, allows players to be a part of the game and allows them to be a part of the reality show. With Lock Upp Keys, viewers get to unlock some fascinating and unique features.

Here’s how players can access the Lock Upp game’s free token

  1.   Login to https://www.lockuppgame.com/ 
  2.   Enter your e-mail id and register yourself
  3.   Verify the OTP & click on I  agree for Terms and Conditions
  4.   Confirm their state of residence
  5.   Enter the game
  6.   The free token will be added to your vault when the game launches on 27th February 2022 at 10 pm (IST)

Lock Upp: Badass Jail Atyaachaari Khel will be streamed live on ALTBalaji and MX Player. There will be 13 popular celebrity contestants locked up in Kangana Ranaut’s jail. They will compete for the most basic amenities as they fight for the winner’s title. The remaining super-controversial celebrity contestants will soon be revealed to the viewers who, as a first, can also interact with them and be a unique part of the show and even experience the show in the Lock Upp Metaverse!

Lock Upp streams live on ALTBalaji & MX Player live from 27th February.

About ALTBalaji:

Balaji Telefilms’ forays into original shows on digital platforms, ALT Digital Media Entertainment Limited is a wholly-owned subsidiary of Balaji Telefilms Ltd. A multi-device subscription Video On Demand (SVOD) Platform, ALTBalaji gives audiences the content they want to watch – whenever, wherever, and however. ALTBalaji’s offerings include premium, disruptive content, and original series across genres. With originality, courage, and relentlessness at its core, ALTBalaji’s range, stands out for being avant-garde, non-conformist, inclusive, and effervescent. ALTBalaji is here to set new standards and benchmarks to connect contemporary audiences with an alternate content platform digitally.




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