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Amazon Prime Music introduces Hands Free Feature to enjoy music using voice on its mobile app

MediaInfoline January 16, 2019
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Amazon Prime Music deepens its focus on innovative voice features with the introduction of Hands Free feature that enables listeners an effortless, lean-back music listening experience on their Amazon Prime Music mobile app. Starting today, Amazon Prime Music listeners can simply ask Alexa to play music wherever they go, while the app is open on any iOS and Android smartphones, without tapping the Alexa icon.

Listeners can now directly ask Alexa to play music from their favourite movie soundtracks, play music by mood, activity, era, genre, artists or create a playlist just by asking while eliminating the need to tap the Alexa icon. When the Amazon Prime Music app is open and in the foreground on any iOS and Android smartphones, customers can utilize the innovative voice features they can use on Echo devices to play music and can now simply say, “Alexa” to play, pause, repeat, move back and forth between songs and much more.

  • In the middle of a run? Just ask, “Alexa, play the Dance party playlist I was listening to last week” while enjoying your workout
  • In a mood to cook while listening to latest Bollywood songs? Like something and want to add to your playlist? Simply say, “Alexa, add this song to the playlist ‘My Favourite Hits’” and continue to enjoy cooking
  • Busy with weights at the gym and want to start a new song to keep you motivated? Simply ask, “Alexa, play my workout playlist”. No need to interrupt your weights routine.

Commenting on the launch, Sahas Malhotra, Director, Amazon Prime Music, said, “We want to make music listening as easy and enjoyable as possible. The launch of the Hands Free feature on the Amazon Prime Music app eliminates yet another step between you and your music, giving you the freedom from tapping the Alexa icon and simply asking for your favorite music. Since its initial launch in the US in 2018, providing Hands Free listening in the app has been one of the top requests by our listeners for the music app. And, today, Amazon Prime Music is making mobile music streaming even better by enabling this new functionality in our app for our listeners. This brings the voice-forward music listening experience that customers love on Echo devices to the rich, visual mobile app interface”.

The Hands Free feature in the mobile app makes the other recently launched voice-enabled features even more delightful to use and easier to enjoy. For example, in a mood to know what music is trending in other parts of the world across cities or countries? Just ask, “Alexa, play popular songs in New York”,  discover similar music to what listeners are listening to with “Alexa, play more like this” and Alexa will then select and play songs similar to that favourite track, making it easier to sit back and enjoy. That’s not all – listeners don’t ever have to search or browse for their recently played songs or music they haven’t heard in a while – all they have to do is ask, “Alexa, play recently played songs” or “Alexa, play songs I haven’t heard in a while” by artist, genre or time to truly enjoy an immersive music discovery and listening experience on Amazon Prime Music.

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