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ICD conceptualised an award-winning mobile app: Editorji

MediaInfoline March 19, 2021

ICD, an idea-led design studio, conceptualized and designed an award-winning mobile app for Editorji Technologies, a company launched by well known journalist Vikram Chandra. According to the agreement, ICD’s job was to create the application’s UX / UI and to design the brand identity including the extended visual language. The design studio also made the app consistently intuitive across formats— mobile app, website, fire TV app, and PWA (progressive web application).

Editorji Technologies Pvt Ltd is a multi-lingual video news app that gives news from all over the world of politics, business, sports, entertainment, food, fashion, travel. Technology, health, and more completely personalised for its consumer’s preferences and inclinations.

Mr. Vikram Chandra, founder, Editorji said, “The current times have welcomed newer challenges and this requires innovative thinking and creativity. We worked closely with ICD to ensure that we reach out to our wide cross-section of multilingual users by designing an application with intuitive navigation, consistent UI design, and a memorable, highly ownable identity and visual system.”

The platform provides one-tap access to a personalized newscast that is created by the Editorji algorithm which considers a variety of parameters including location, news categories, preferred style of news, and so on. Users can skip stories that they do not want to see by simply swiping.”

“In the present time when there is such a lot of information to devour, Editorji is a blessing that helps curate news premises according to the users’ interest and furthermore permits them to add their opinions to the story and share it with their contacts. We were delighted to cooperate with this groundbreaking app that is dynamic and quickly developing.” said Ms. Lisa Rath, co-founder, Itu Chaudhuri Designs Pvt. Ltd. 

Following its launch, Editorji topped the charts at the Google Play Store and Apple’s App Store. It is considered one of the most innovative news applications with more than 2 million installs. Enjoying a rating of 4.2/5 on the Google Play Store and 4.9/5 on the iOS Appstore. It also won the Digies Digital awards 2019 for the most innovative app design.




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