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Opera announces the launch of its new product in India – Opera Ads

MediaInfoline August 1, 2019

Opera Limited, one  of  the world’s major browser developers, and leader on AI driven digital content, announced  the  launch  of  its  new  product  –  Opera Ads – which serves the needs of digital marketers in India.

The new platform gives advertisers a unique opportunity to reach and engage with more than   350   million   Opera   users   worldwide   with   an   innovative, content-based  ad experience within Opera’s global inventory and across its portfolio of products.

“With Opera Ads, we are opening the Opera ecosystem to advertisers, allowing them to run more precisely targeted campaigns and improve the control of their media buy,” says Per Wetterdal, VP Global Business Development, Opera. “We make sure your ads will be served with a premium placement in connection with an engaging content experience”.

Based   on   user   intent   and  contextual  relevance,  Opera  Ads  offers  an  intelligent advertising solution to digital agencies, publishers and brands to connect and engage with  the  Opera  audiences  at  a  global  scale  and  with  geo-targeting  capabilities.  The platform offers transparency, unique and controllable ad placements, reach and budget management based on the support of fixed and dynamic pricing models. Opera Ads is available in both traditional and programmatic buying models. In this way, Opera Ads provides  a  trusted  and  relevant  environment  for  users, advertisers and simplifies the campaign performance evaluation.

Opera   Ads   is   designed   to  be  the  platform-of-choice  for  advertisers  seeking  the opportunity  to  reach  a  scaled  and  engaged  audience  in  a highly transparent fashion across the fastest growing mobile digital markets.


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