OPPO has launched a new campaign #BeTheLight To Spread The Light along with its new Diwali edition model F17 Pro. The campaign inspire people people to be kind and spread happiness and joy, this Diwali. Curated specially for the festival of colors, the new F17 Pro embodies the vibrant colors and gradient of the Diwali.
The concept of the Diwali campaign have been made by Publicis. The ad is set on the backdrop of high mountains, the film tells a story about a boy and a girl planning of burning crackers for the upcoming Diwali. And, one day the boy finds a half burnt sparkler and kept it for the entire year waiting for the next Diwali. But the boy lost the sparkler and this brings an end to his last hope of celebrating the festival. Having said that, his tuition teacher understands his sentiments attached to the sparkler and gifts him box-full of sparkler and cheer him up.
The film shows how one half burnt sparkler can be a source of hope for someone to fulfil his promise to a little girl. The film manages to capture the innocence of the young boy and emphasises on the fact that Diwali is a festival to bring happiness and joy in the life of one another. Through this ad OPPO successfully manages to motivate people to #BeTheLight To Spread The Light and capture the moments with F17 Pro, this Diwali.
OPPO launched its first “Smiley Face” smartphone in the year 2008. Today OPPO produce a wide range of smart devices spearheaded by the Find and Reno series. Besides smartphones and other devices, OPPO also provides ColorOS ans internet services like OPPO+ and OPPO Cloud. The brand is spread over 40 countries with 4 R&D Centers and 6 Research Institutes worldwide. Also, OPPO has also established an International Design Center in London. It has its first ever R&D center, outside China, in Hyderabad.