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OPPO makes Gurugram Rapid Metro glow in the dark with “#BrightSideOfNight” campaign

MediaInfoline October 24, 2019
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OPPO India launched a unique ‘BrightSideOfNight’ campaign for the ongoing festive season. As part of the campaign, OPPO has placed an innovative reflective external wrapping on the Gurugram Rapid Metro with “See The Bright Side of Night” text branding that glows in the dark. Additionally, some routes of the Delhi Metro and Mumbai Metro will also be a part of the campaign with a standard external wrap.

The campaign highlights Reno2’s revolutionary feature of Ultra Dark Mode on its 48MP quad-camera that allows users to capture night shots with stunning clarity. OPPO has always focused on leveraging its resources and energies to create unforgettable consumer experiences, especially for the youth. This campaign with the Metro helps connect with young commuters which are a core target audience for OPPO India.

As a part of the campaign, OPPO also launched three brand films that help showcase the ‘BrightSideOfNight’ capabilities of the Ultra Dark Mode of the Reno2 series. The films highlight the bond shared by people with their special ones during the festival time and how the Reno2 series smartphones are ideal to capture the special moments with your family.

Link to the brand videos:

  1. OPPO Reno2 | Color of Diwali | Click Here
  2. OPPO Reno2 Series | Zoom In To The Diwali Feeling | Ultra Dark Mode | Click Here
  3. OPPO Reno2 Series | Zoom In To Diwali Celebrations | 20x Zoom – Click Here
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