The subsidiary of South Korea’s KRAFTON, Inc., PUBG Corporation is planning to launch PUBG MOBILE INDIA which is specifically created for the Indian market. PUBG Corporation is the owner and developer of the famous intellectual property PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG). It has also reveled its plans of providing a healthy and secure gameplay environment along with investments that will prepare IT industries esports, entertainment and local video games.
The security and privacy of the Indian player data will be a top priority for the company. Also the company will also conduct consistent verifications and audits on the systems that is holding Indian users’ personally identifiable information, to ensure secure and safe management of the data.
To encourage healthy gameplay environment, the content of the game will be tailored and improvised to reflect local needs. The various aspects of the games can be customized for the Indian gamers. For example, the game can now be set in a virtual stimulation training ground, green hit effects to reflect the virtual nature of the game and new characters automatically starting clothed. The most important news is that the game will have a feature where player can place time restrictions on the game that will promote healthy gameplay habits. The PUBG Corporation has also said that it will have an Indian subsidiary for better communications and services with the players. Henceforth, the Indian company is said to hire 100 employees that specializes in game development, business and esports, with a local office to actively leverage and collaborate local businesses.
PUBG Corporation and its parent company, KRAFTON, Inc., also plans to make an investment worth $100 million USD for cultivation of IT Industries, entertainment, esports and local video game. Apart from its manufacturing industry, these company’s investments are the largest among any investments done by a South Korean company*.
*Source: Overseas Direct Investment Statistics from the Export-Import Bank of Korea