Ayushmann Khurrana, the Bollywood superstar has been announced as the brand ambassador for the global premium smartphone brand TECNO.’Stop at Nothing’-the brands philosophy will be more strong faced by the partnership. It aims to take its position higher among the smartphone consumers of New India by delivering innovative products of sensory excellence. Ayushmann Khurrana’s charismatic, uncompromising and relatable personality. has propagated his image into the hearts of the Indians, specially the non-metro and small town population. TECNO’s brand philosophy to never stop pursuing Excellence could not have been portrayed much better than barrier breaking, niche-carving, penchant personality of the actor.
Speaking about the partnership, Ayushmann Khurrana, said, “I am looking forward to this association with TECNO, a smartphone brand that has been trying to break barriers since its inception to provide true value to the Indian consumers. As an actor, I understand the importance of perfection and giving the best to our audiences. TECNO, has established itself as one of the leading smartphone brand in India with its consistency towards delivering excellent products with stylish designs and innovative features at the most competitive price. Associating with such a brand that stops at nothing to provide a great smartphone experience to its consumers is quite thrilling”
Commenting on the association, Arijeet Talapatra, CEO of TECNO Mobile – India said, “TECNO is known for its ‘ahead of the curve’ approach and a product philosophy that believes in introducing ‘segment-first’ features to create greater accessibility for our consumers in the mid-budget category of New Bharat. In this journey, we felt that ‘Ayushmann the personality’, upholds our values the strongest. He epitomizes our intent to be uncompromising in our efforts to empower Indian citizens with feature-rich smartphones. I strongly believe this association will enable us to reach out to a wider base of consumers and further consolidate our position as a leading smartphone player in the segment.”
TECNO sees this association to complement this year’s company initiative that aim to push the envelope of technology democratisation with innovative, new-age smartphones at aggressive price points. Ayushmann will be seen spearheading the new TECNO SPARK 7 campaign launched in India on 9th April and will go on sale on 16th April. He will feature in campaigns across SPARK, POVA, CAMON smartphone series.
