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Twitter relaunches its user verification application


To enhance transparency, clarity and credibility to verification on service, Twitter has rolled out an entire new process for application and reviewing verification requests, by relaunching its user verification application. The blue badge is how people distinguish the authenticity of accounts that are of high public interest. It gives people on Twitter more context about who they’re having conversations with, thus enabling more informed conversations. To this end, Twitter has been working to bring clarity to the verification process with a policy shaped by public feedback.

Over the next few weeks, everyone on Twitter will start to see the new verification application directly in the Account Settings tab directly in the app. In India, the application will also be available in Hindi, Bengali, Marathi, Gujarati, Tamil and Kannada.

With the revised user verification application process, Twitter is also introducing some new guidelines for verified accounts to encourage healthy conversations for the betterment of the Twitter community overall. They follow the philosophy to lead by example, Tweet others how they want to be Tweeted, and serve the public conversation authentically, respectfully and with consideration. Verified accounts that repeatedly violate the Twitter Rules are subject to have the blue badge removed. In fact, Twitter has already started automatically removing the verified badge from accounts that no longer meet the updated criteria for verification.

To be eligible for and qualify for verification, one must fall into either of the six categories:

  • Government
  • Entertainment
  • Activists, organizers, and other influential individuals
  • Companies, brands and organizations
  • Sports and gaming
  • News organizations and journalists

In addition to the category-specific eligibility criteria outlined in the verification policy, an account must also be complete – with a profile name, a profile image, a confirmed email address, and a phone number – to be considered for verification. Moreover, the account must also be active within the last six months and have a record of adherence to the Twitter Rules.


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