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Cinthol brings out its first community – Cinthol Awesome Explorers

Madhushree Chakrabarty December 2, 2020

Amidst the pandemic, when people are staying indoors and not many of the adventure and travel lovers are steering away from the outdoors, Cinthol has created its first travel community – Cinthol Awesome Explorers. Cinthol has always stands by the love for travel and adventures and has realized that travelling has become like a distant dream.

The community consists of the top adventurers and travellers of the county. Some of them are motovlogger Vishakha Fulsunge, travel influencer Trishita Bhattacharya, travel influencer Shehnaz Treasurywala, photographer and travel blogger Anunay Sood, motorcyclist Harish Kumar, etc.

Sharing his thoughts on the initiative and creation of Cinthol Awesome Explorers Community, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said, “Cinthol is amongst the most iconic brands that enjoys a very strong affinity with consumers for decades. The brand is built on its core philosophy of ‘Alive Is Awesome’. It is all about being an explorer and be simply awesome.  Creation of a unique travel and adventure loving community is a strategic move by Cinthol and will further help to strengthen its imagery of being an explorer brand.”

While starting with the Cinthol Awesome Explorers community, the brand announces its new campaign #CintholAliveAdventures. This is a UGC digital campaign offering people with a chance to relive their past adventures and then rewarding them with Virtual Reality (VR) headsets. The brand motivated people to share their most alive adventure using the #CintholAliveAdventures. The initiative was started in the month of October across Instagram, Twitter and Facebook pages and got concluded in the month of November. 

The campaign received over 740 entries from all parts of India and reached more than 20 million people and 56 million impressions. 15 winners were shortlisted on the basis of the most unique and adventurous experiences shared. 

The community is established online as well as offline and it is getting ready for many more initiatives that are to come in the subsequent days.


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