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Cinthol partners social media influencers to launch Cinthol Alive Adventures

Madhushree Chakrabarty January 19, 2021

The iconic FMCG brand from Godrej, Cinthol has come up with its first-ever web series named Cinthol Alive Adventures. For the web series, the brand has collaborated with various social media travel and adventure influencers such as motorcyclists Sathyaraj and Harish Kumar, the actress turned travel influencer Shenaz Treasurywala, and photographers Manali Jain, Siddhartha Joshi, and Trisha Bhattacharya. Cinthol has always been a supporter of exploration and has now brought travel influencers together.

The episodes of the series will have a chain of conversations with all of these influencers who recalls their most adventurous experience to date. There will be a total of episodes in Cinthol Alive Adventures and will be released every fifteen days on the social media pages of Cinthol. Each webisode will feature two influencers together who will then share their dearest alive and awesome moments. The influencers will also converse with each other and share their travel experiences, stories, and various tips & tricks.

Sharing his thoughts, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL) said, “We are extremely excited to introduce this web series, bringing together travel and adventure enthusiasts from all walks of life to share their experiences as part of the Cinthol Awesome Explorers community. As a brand, we are constantly innovating on content formats and are proud to be releasing our first-ever webisodes series, with a refreshing, candid approach towards travel experiences. 2020 has taught us to innovate and reach our audience in new, different ways, which is what we are aiming to do with this initiative. ‘Cinthol Alive Adventures’ aims to make our consumers feel alive and awesome, after dealing with the toughest year.”

The first of its kind series has created the Cinthol Awesome Explorers community which consists of people who love adventure and travel. People are encouraged to share photos and videos on social media using #CintholAliveAdventures. The campaign received more than 740 entries from all over India.


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