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Club Mahindra launches a 360* campaign to boost domestic travel

Shreoshree Chakrabarty February 26, 2021
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A new 360* campaign – We Cover India, You Discover India, has been launched by Mahindra Holidays and Resorts India Limited’s flagship brand, Club Mahindra. In order to boost domestic travel, the campaign is uniquely designed to encourage people to discover the hidden beauties of Incredible India. Ranging from beaches, mountains to wildlife, it has something for every traveller in its shelter. Club Mahindra is present across India, with resorts across mountains, beaches, deserts and backwaters. Sharing the amazing experiences that are available in India, the campaign focuses on how one does not need to travel abroad for it.

There have been numerous restrictions imposed on travel across countries, due to the pandemic. Domestic leisure travel, particularly to drivable destinations continues to be in demand, though International flights are still restricted. Club Mahindra offers over 2000 unique holiday experiences, with 60+ resorts at various destinations across India that enables oneself to experience India in its entirety.

Commenting on the campaign, Mr. Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited, said, “With the launch of this campaign, we aim to inspire people to experience the unmatched offerings that India has to offer to travelers. Club Mahindra’s unique proposition, allows the traveler with an opportunity to discover India like never before. At Club Mahindra, our focus is to redefine the holiday experiences of our guests. Being present across 60+ resorts at various destinations along with 2000+ unique experiences, we want people to explore India through Club Mahindra.”

To remind people about the exquisite experiences that are available in the country, the campaign is crafted and launched on multimedia across TV, print and digital.

Mahindra Holidays & Resorts India Limited (MHRIL) offers quality family holidays primarily through vacation ownership memberships. The company offers brands such as Club Mahindra Fundays and Svaastha Spa, while Club Mahindra is the flagship brand. MHRIL has 70 resorts across India and abroad, as of December 31st, 2020 and in Europe, Holiday Club Resorts Oy, Finland, a leading vacation ownership company, its subsidiary, has 33 resorts across Finland, Sweden and Spain. Visit us at www.clubmahindra.com

Watch the TVC here.

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