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Cruising Legends: MX Player’s award winning show partners with 4 brands

Madhushree Chakrabarty April 16, 2021

India’s leading entertainment app, MX Player has got into the way of producing appealing content and integrating brands into its storytelling. This has been a much effective way in striking the chords with the audiences. Cruising Legends: Dawn Patrol is another example of such content creation. The content solution as an advertisement channel is fast becoming mainstream. The original series powered by 4 strong brands, tells a story of a new beginning in the travel sector in India.

MX Player joins hands with BMW Motorrad, Castrol Power1 Ultimate and GoPro to bring viewers the award-winning show – Cruising Legends.

The content solution method of advertisement has heavily relied on OTT platforms. Cruising Legends: Dawn Patrol, is partnered and sponsored by MX Player, BMW Motorrad, Castrol Power1 Ultimate and GoPro. The series is produced by TheVibe Sudios. It narrates stories of 4 biking legends (Harsh Man Rai,Candida Louis,Ouseph Chacko,Vir Nakai) and the journey they undertake to quench their wanderlust thirst. The series shows the journey in Arunachal Pradesh to capture India’s first break of dawn. MX Player has generously put all the 4 episodes to binge for free.

The thing that makes this series special is that all of the chosen riders have distinct personalities and motivations; their reasons for traveling vary, how they travel and what they do while they travel vary. With each episode, a different rider takes the lead and sets the agenda of that leg of the journey.

Elaborating on this association, Rahul Sarangi, Vice President & Head – New Business, MX Player said, “Our content solutions team drives the narrative in a manner that sees the brand ethos match the content, thereby making for a bespoke integration for the brand as well as driving relevance for the viewer. This show follows the journey of biking enthusiasts and BMW Motorrad, Castrol Power1 Ultimate and GoPro are the perfect companions for any traveler/biker. We are glad to associate with them for this series.”

“We are delighted to be a part of this series. The BMW G 310 GS is the perfect companion for such an escapade. The bike takes the excitement a step further into the typical GS territory that stands for robust adventures on two wheels.” said Shivapada Ray, Director, BMW Motorrad India.

Mayuri Pitale, Head of Marketing, GoPro India added saying, “Cruising Legends raises the bar of unique travel and adventure content in India and there were no better cameras to capture this incredible trip than the GoPro HERO9 Black and HERO8 Black. GoPro cameras are rugged, waterproof and built to withstand dirt, dust, bumps and spills – perfect for the incredible action content in MX Player’s adventure-fueled series. We are proud and excited to have GoPro Advocate, Vir Nakai, participate in the series and amazed by the exotic and treacherous terrain Arunachal Pradesh has to offer. Viewers of the series will be immersed in every moment in a way that only GoPro could deliver.”


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