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Family Premier League announced by Club Mahindra for family holiday

Madhushree Chakrabarty November 5, 2020

Mahindra Holidays and Resorts has introduced its new campaign named, Club Mahindra Family Premier League. As per the consumer research and insights of Club Mahindra, there are 8 different kinds of unique family holidays personalities, such as The Family Royals, Beach Indians, Mountain Super Kings, Kings of Adventure, Wildlife Challengers, The Capital Foodies, The Roadtrip Riders and The Sunrise Chasers. In order to take part in the contest, the audiences will be required to select their kind of team and sharing their photos that represent their kind of family holiday.

The vacation ownership company also associated itself with the famous cricketers along with their families. The associated cricketers are Umesh Yadav, Dinesh Karthik, Piyush Chawla, Jemimah Rodrigues, Yuzvendra Chahal, Sanju Samson and Karun Nair. As a prize for taking part in this contest, 75 family holidays are to be given to mark Mahindra Group’s completion of 75 years. 

Commenting on the campaign, Mr. Pratik Mazumder, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited, said, “Club Mahindra understands how families have varied preferences for their holidays, from beaches to adventure, wildlife to road trips and mountains to culinary experiences. We have created The Family Premier League Campaign as we are the only brand that can cater to every kind of holiday experience with our varied destinations and hospitality that we provide at our resorts”.

Check out the TVCs featuring the famous sportspersons ans their families Yuzvendra Chahal with fiancée DhanashreeDipika Pallikal and Jatin Sapru.

Club Mahindra offers an extensive range of holiday resorts with excellent holiday experiences. For those who are seeking adventurous holiday, Club Mahindra’s Goa, Kandaghat & Coorg resorts are an ideal match. And, for people searching for mountain peace, its resorts in Binsar, Naldehra, Gangtok and Kanatal are for them. Resorts of Udaipur, Kumbhalgarh & Jaisalmer can be a complementing to those seeking royal hospitality and regal heritage. For the families who meet their souls on a beach holiday, the Club Mahindra resorts at Puducherry and Cherai are for them. Families looking out for long drives, then the Mahabaleshwar or Ashtamudi resort can be a perfect fit and for the foodies families, the resorts of Madikeri and Munnar will be perfect for their apetite. 


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