MakeMyTrip encourages being Traveller again
The digital travel company, MakeMyTrip, has rolled out a new digital film to inspire people. Past six months, none embrace the traveling. MakeMyTrip while keeping the new normal in mind has started working again.
Featuring Aparshakti Khurana, the film is a part of an on-going ‘Life Ka Karo Game On’ campaign that encourages people to overcome the daily monotony that has seeped into everyone’s lives due to the coronavirus pandemic and navigating, safely, into the brighter side of life, this festive season.
LifeKaKaroGameOn is a two-month-long non-segregated campaign that has been packaged with a series of digital films for cricket-cum-travel enthusiasts along with a one-of-a-kind gaming contest on the app – gratifying winners with ‘unlimited reward points, and unlimited spends on anything travel’ and more. In this witty and colloquial film, RCB’s fine right-arm leg-spinner was seen mistaking the cricket ball tossed at him by another player for an onion – only to be jolted by the team’s captain to Switch On the excitement mode of life by getting ready to spin the ball on the pitch! The creative depiction of the film was satirical yet, played on the element of commonality that is of being bored from being cooped at home for months now.
The film enchantingly hits the right notes of emotions and memories. Since Covid-19 has hit globally everything was kept at a pause. Now is the time to celebrate and enjoy the comfort of traveling. Being traveller and staying home could be no easier in this pandemic. MakeMyTrip is all set for the new shot for the people. While ensuring safety protocols all along. Targeted at every traveller out there, the film makes a special, subtle call out to professionals with a subliminal message to take a much-needed break by choosing to work from a picturesque, natural landscape in the future.
MakeMyTrip has buckled up for this new journey with, ‘LifeKaKaroGameOn’.
Watch the film now: here