Only 2 in 10 urban Indians plan to travel this summer: Ipsos IndiaBus Summer Holidays Survey

Ipsos IndiaBus Approval Ratings of the Modi govt

Famous singer, Sir Cliff Richard in his classic track Summer Holiday sing peans of taking a summer holiday: We’re all going on a summer holiday, no more working for a week or two….To soak up the spirit of the summer break, Ipsos polled urban Indians to capture their views on how they plan to spend their summer break, in the Ipsos IndiaBus Summer Holidays Survey.  Interestingly, only 2 in 10 (21%) respondents said they plan to travel during the summer break, while 79% claimed to have no travel plans.

Elucidating on the stark results, Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, ESG and CSR, Ipsos India said, “Southern states of India have their summer break in mid-April and northern states in mid May, for schools, and that is the time when families plan their vacation. But this year, we have been amid the general elections, over 7 phases – starting from last week of April to June 1st, across every nook and cranny of India, which means a number of families would have not taken a summer break this year. These days extended weekends, festival holidays are also enjoyed traveling to retreats and getaways for family time and rejuvenation. And year-end holidays are also becoming a norm from Christmas to New Year, christening the time as Happy Holidays adopting the global phenomenon.”  

“Hill stations are always preferred during summer. But, this year it has been a hot summer there too, coupled with high rush of tourists, making many people choosing to stay indoors,” added Chakraborty

Where to go for vacay? Source for accessing info?

Ipsos also probed the travel behaviour of those planning to travel. Notably, of those planning to travel in summer, 88% said they would look at a domestic travel, while 12% were contemplating an international travel. On the type of destinations urban Indians were planning to explore, the survey showed a long list of diverse destinations appealing to the sensibilities of the discerning traveller: religious places (49%), mountains/ hill stations (47%), beaches (39%), historical locations (25%), nature – national parks, retreats (22%) and deserts (8%).

Sources of information for summer vacation and holiday funding also threw up interesting insights. The survey shows that family and friends (74%) are the primary source of information for holiday getaway recommendation; citizens claimed to access holiday information from the internet (42%), social media (34%), travel blogs/ websites (33%) and travel agents (13%). For funding for holiday travel, majority of the respondents polled claimed to dig into their savings (86%); other sources of holiday funding being, credit card (23%), Leave Travel Allowance (21%) and loan (13%).

Motivations for travel     

Urban Indians also highlighted some of the motivations that made them plan their summer break: Bonding with family/ friends (60%), fun family outing (49%), sightseeing (48%), relaxation time (47%), shopping (27%) and adventure (25%), it was an interesting mix.

“Domestic travel is finding more takers and citizens are mostly spending from their savings for their holiday and looking at religious locations, mountains and beaches mostly for their summer vacay. Family and friends mostly advise on the holiday location,” stated Chakraborty.

Methodology

Ipsos IndiaBus is a monthly, pan India omnibus (which also runs multiple client surveys), that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier 1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. There is city-level quota for each demographic segment that ensures the waves are identical with no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. Data collection is done every month and the results are calculated on two-months’ rolling sample.

 




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