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Shades of India brings Resort Wear collection for travelers

MediaInfoline June 12, 2017
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Taking stock of the rage for easy to wear garments, Shades of India  launches its Resort wear collection called “E’kin”, which is a Sanskrit word for “next to the skin”.

Designed in light, floating cotton, it blends an impeccable look with a focus on comfort. It redefines a traveler’s wardrobe to bring a sophisticated leisure style.

In tune with the season, this is an all white collection with an emphasis on clothes that celebrate the softness of crushed cotton in flattering silhouettes.

The collection lays great emphasis on detailing. Techniques range from trimmings on the sleeve to hand stitch and crochet.

But a surprise and signature motif of the collection are the ants printed individually or in rows – and printed so small that at first they seem like dots.  The inspiration is the Bakersfield Voice which tells that dreaming of ants is a sign of wealth to come and of good health. Ants are a good omen, and role models of work and wisdom. They thus support the brand’s philosophy of enhancing the power and strength of a woman.

Mandeep Nagi the Design Director, Shades of India explains,Twelve years back we had an all white collection called Shades and White and this collection harks back to  in terms of look and feel. It is for Resort, thus easy to carry in light weight luggage. Simplicity and fine detailing are the focus.’’

The line features dresses, drawstring pajamas, shirts, tops and skirts, with soft fabrics and serene cuts. It also offers a wide range of accessories from hats, bags, scarves, necklaces and bangles to supplement the styles.

From wearing these clothes to the beach on a lazy morning, to hitting the streets or simply lounging around, the collection effortlessly bridges the casual and the classic.

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