Staycation holidays become popular this Independence Day weekend!
In the last few years, hotels and travel portals have identified a growing trend of travel over long weekends. This year too, the trend is being validated and the practice of taking multiple short breaks will continue to be adopted to keep pace with our hectic lifestyles. During the Independence Day long weekend, for example, travellers can find lucrative deals both for short getaways and within the cities for staycations.
Ritesh Agarwal, Founder & CEO, OYO said “For the upcoming long weekend around Independence Day, we have seen a strong spike in bookings for both leisure and non-leisure destinations. Goa, Jaipur, Munnar, Puri and Vishakhapatnam have demonstrated the highest growth in bookings. Bookings for Delhi, Mumbai, Bangalore, Kolkata and Hyderabad have also grown strongly, indicating that many city-dwellers are choosing a staycation for their weekend break.”
Ritesh elaborated, “Same-city bookings i..e, booking made by the traveller for the same city as the one they reside in, have jumped by 25% for metro cities. The staycation trend is picking up among travellers and is more popular among millennials who prefer taking a break by looking for accessible and good-quality stay options rather than brave traffic and last-minute travel planning. Hike in last-minute airfares are another reason why city-based customers are choosing to stay outside home but within the city itself.”
In recent years, travel behaviour has undergone a paradigm shift. People are now booking hotels beyond planned leisure or corporate travel. Says Vidushi Ramanujan, a Delhi resident studying in Mumbai, “I am going overseas for higher studies and my girlfriends and I were trying to plan a long weekend getaway to Uttarkhand. But they are busy with jobs, and rather than get into a stressful, last-minute multi-modal trip requiring train and bus bookings, we finally decided to book a place in Delhi and just chill for a few days, breaking away from the demands of everyday life, while being in the same city.”
Like Vidushi, modern travellers look for branded affordable hotels that offer assured amenities like hygienic rooms, AC and free Wi Fi and breakfast. According to OYO, 61% of all its bookings in 2016 were made in the 24 hours prior to check-in.