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Things2Do “Mumbai Festival” To Bring Mumbai’s Tourism & Food Industry Together

MediaInfoline December 31, 2020

This new year a brand new festival is making a footprint in the Mumbai landscape. Aimed at supporting Mumbai based ventures, Maharashtra Tourism and Things2Do has launched “The Mumbai Festival” which will bring Mumbai based tourism, hospitality and food businesses to the forefront. 

For this they have signed a MoU in Mumbai on December 29, 2020. 

Commenting on the MoU signing with Things2do, Shri Aditya Thackeray, Minister of State Tourism said, “Mumbai’s diverse culture and the experiential market has received a new springboard today with the signing of this MoU between Maharashtra Tourism and Things2do. Things2do is a platform for the tourists as well as locals of the city to explore places and experience the specialties that our Mumbai has to offer. The Mumbai Festival will be jointly promoted and curated by us. The festival will be organized by keeping in mind all the safety measures and adhering to the COVID guidelines. I am sure that the Mumbaikars will have the best experiences at The Mumbai festival.”

Maharashtra Tourism and Things2do will jointly launch The Mumbai Festival beginning on 25th January 2021 to 14th February 2021. Things2do is one of India’s largest hyperlocal communities and runs the immensely engaging social platform called Things2doinMumbai that reaches more than 10 million customers in Mumbai every month. Things2do curates and co-creates multiple experiences across a host of local events, nightlife, food festivals, and more.

Showcasing A Consumer Driven Forum 

The Mumbai Festival aims to kick-start the consumer-driven industries in the city and play a crucial role in supporting the struggling enterprises across Mumbai in the wake of the COVID 19 pandemic. 

  • Things2do has brought on board more than 1000 establishments across some of the best restaurants, malls, shopping centers, resorts to provide their experiences and products as a part of The Mumbai Festival.
  • In addition to this, Things2do is bringing on-board multiple brands who will be supporting The Mumbai Festival with exciting deals and offers.
  •  The event will encourage domestic tourism as well as inbound tourism from other states which will be powered by the city laying out the red carpet for tourists. 
  • It is an initiative to revive the experiences economy and provide the much-needed support to the various players in the retail and F&B industry who has been the worst hit in this pandemic.

Not A Regular Festival

Ms. Valsa Nair Singh, IAS Principal Secretary, Tourism Govt. of Maharashtra commented, “The Mumbai Festival is not a regular shopping festival. It is one of its kind experiences where we will be celebrating the spirit of Mumbai via its diverse culture and experiences. We aim to showcase how the government can work with exciting Startups such as Things2Do and support the economy in newer ways. The entire festival will take place by keeping COVID protocol into consideration. We will take this to the next level by making this possible.”

A Union of the Business Fraternity

Yash Rathi & Rahul Agrawal, Co-Founder & Director, Things2do said, “We are excited to announce one of its kind festivals in Mumbai which brings together the entire business fraternity aimed at a single cause. Our team is geared up to provide a special experience to Mumbaikars by bringing together unheard-of experiences and providing a completely Free Shopping Experience to the consumer. It is the perfect opportunity for the people to enjoy and explore the city and on the other hand, support the local businesses. Stay tuned to experience some thrilling adventures in your city.”

Vrutika Dawda, Director, Things2Do said, “We are thankful for the faith shown by the Maharashtra Tourism towards this initiative. The entire team is excited with the opportunity, and we have already bought on-board more than 1000 experiences and deals across the city. We will endeavour to introduce a lot more as the event draws closer. Additionally, every sale that happens under the umbrella of The Mumbai Festival will contribute a percentage of the proceeds towards a special education cause for the underprivileged.”


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