Why the Travel Industry is Learning to Embrace Mobile Technology?
The travel sector is worth billions of pounds and it employs tens of thousands of individuals from all walks of life. While basic factors such as customer service, quality control, and client relations are obviously important, this industry has also undergone a transformation thanks to the digital revolution. The majority of firms are now making their presence felt within the mobile community in order to connect with their audience base. What are some of the advantages of embracing a mobile-friendly edge that is entirely specific to the hospitality sector? Let us take a closer look at why even smaller boutique properties are beginning to leverage this type of on-the-go technology.
All About End-User Engagement
The average consumer spends at least two hours on their smartphone each and every day. Whether booking travel reservations, shopping for the latest products, or speaking with friends, these devices have become pivotal in terms of digital interaction. Thus, hotels that are able to connect with potential clients in this manner will boast a competitive edge over those which continue to employ more traditional methods such as a standard email.
Let us also remember that customers will no longer have to wait until they arrive home to access a specific page. Much like the mobile casino at Leo Vegas has been designed to suit the smartphone community, hotels, and hospitality firms are developing mobile-friendly services in order to offer instantaneous access to their services.
Why is this important? Studies have found that the average smartphone user will wait only a handful of seconds for a page to load before navigating elsewhere. Thus, the travel sector is modifying its existing pages so that load times require milliseconds. This can make all of the difference in the world between a confirmed booking and a client who looks to the page of a competitor.
The Ability to Develop Bespoke Applications
Mobile apps such as Travelocity and TripAdvisor have existed for years. So, it was only a matter of time before individual establishments began developing their own bespoke applications that can be downloaded for free. There are several advantages to this approach from a marketing perspective. Some of the most prominent include:
- Applications encourage higher levels of client engagement.
- It is much easier to contact a customer service representative.
- The user data contained within these apps can be used to analyze important metrics such as room preferences, the average amount of money spent, and where the customer has travelled before.
- These details can then be used to curate much more targeted and personalized marketing campaigns.
Some applications are even able to provide additional amenities such as virtual tours, local tourist attractions, and digital key cards.
It is finally important to mention the fact that hotels can increase their digital branding by catering to the mobile community. As pointed out in the previous paragraph, applications are excellent ways to display the values and mission statement of a specific establishment. This is obviously critical in terms of loyalty and popularity.
We can now see that there are many motivational factors that have caused hotels to fully embrace the mobile demographic. When we then take into account the fact that 5G connectivity is soon to become a reality in many portions of the world, it is a foregone conclusion that the sheer number of smartphone users will continue to increase. Whether referring to a small boutique hotel or a branded chain, it is clear that leveraging the opportunities highlighted above will help to ensure a successful future.