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Virgin Atlantic launches ‘Brexit calculator’ ahead of summer holidays to help Indians

MediaInfoline May 3, 2017

Holidaymakers travelling with Virgin Atlantic this summer will be able to avail exciting travel choices as unveiled by the airline’s new Brexit Calculator campaign. With an exchange rate of 1 Indian Rupee to 0.012 British Pound, the campaign draws attention to the bright side of Brexit and emphasises that there has never been a better time to book a trip to the UK. Virgin Atlantic offers a daily flight between Delhi and London Heathrow with return fares from INR 45,845.

With this campaign, Virgin Atlantic has introduced a fun ‘Brexit calculator’ application to help holidaymakers in India work out how much they could save on a trip to the UK. The calculator will compute the savings based on the pre-and post-Brexit prices and show how popular tourist attractions have become a bargain. With those savings, customers can save so much on popular tourist activities in London that it’ll cover the cost of their flight.

Expressing his excitement, Mr. Nick Parker, Head of India and Middle East, Virgin Atlantic Airways said, “Clearly there has never been a better time to travel to the UK. The Indian Rupee is at a record high against the Pound which means you’ll save on literally everything when you visit the UK. Britain is emerging as an increasingly popular destination for Indians traveling for their holidays, adventures, and business trips. The Brexit calculator is a fun way to explore quintessential British tourist activities, and work out how much you could save in the UK at the same time.”

He further added, “At Virgin Atlantic, we are always looking for ways to improve our customers experience and make flying that bit more special. We recently introduced live TV on our flights from India, and have extended our codeshare agreement with Jet Airways to offer even more flights between India, the UK, and the US. We also welcome the new e-Tourist visa guidelines introduced by the Indian Government which allows foreign tourists visiting India to stay in the country for up to two months and enjoy double-entry benefits.”

Using the new ‘Brexit Calculator’ players can select from a range of popular tourist activities in the UK, and calculate once they’ve saved enough money to pay for a flight to London.  Items include traditional activities such as afternoon tea, watching a football match or attending a Shakespearean play – as well as more cheeky suggestions such as getting a Union Jack tattoo or Cockney rhyming slang lessons.

Brexit calculator savings:

A River Cruise along the Thames                                 Was INR 6,331                 Now INR 5,3,76

A bejewelled Codpiece                                                    Was INR 65,27,557         Now INR 55,42,946

Shopping Spree at Oxford Street                                  Was INR 35,494              Now INR 30,140

Shakespearean play at the Globe Theatre                  Was INR 1,727                 Now INR 1,466

Attending a West End Musical                                      Was INR 11,799               Now INR 10,020


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