With the ongoing adidas x IVY PARK collaborative partnership, adidas and Beyoncé present their third collection which is titled “ICY PARK”. Infusing alpine-ready silhouettes with classic streetwear elements, the collection brings the streets to the slopes to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression.
The Campaign: The collection is supported by a multi-media campaign, playfully dubbed “ICY PARK”, expanding on the partnership’s collaborative mantra, “Where is My Park”. This seeks to inspire creativity, individuality, and imagination. IVY PARK invites all to think outside the box, with a campaign that features a diverse number of collaborators. To celebrate freedom of expression, new faces featured including model Hailey Bieber, singer Kaash Paige, models Kyla Coleman, Shi Gray and Akesha Murray and record label CEO and rapper Gucci Mane.
Dipped in the iconography of streetwear, culture crossing over into the alps, the campaign elevates versatility with essential winter wear. Find your park with this new collection. Your Park is your one-of-a-kind wonderland.
The Collection: The “ICY PARK” collection is refreshingly chill with dynamic looks and silhouettes throughout, challenging perceptions of traditional performance-focused design and encouraging the wearer to make their park a wonderland. Matched with a selection of complimentary accessories, the collection features a number of bold apparel pieces which is effortlessly functional, relentlessly stylish, and always inclusive. The “ICY PARK” apparel offering infuses alpine silhouettes with faux shearling and performance towel terry materials, elevating versatility with essential winter wear adding texture for the quintessential cozy vibe.
Select apparel and accessories boast a brand new IVY PARK monogram, bringing the collection’s evocative theme to life while others sport a playful ski tag print.
Including updates to the IVY PARK Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers, the “ICY PARK” collection also sees Beyoncé expand her repertoire of footwear silhouettes with five new styles. IVY PARK Super Sleek Boot is also introduced in the collection that boasts comfort and an enviable, cool design. The footwear offering reimagines mountain-ready style, infused with rich textures and reflective details, through the lens of Beyoncé’s distinct aesthetic perspective.
Allowing an impressive size range of XXXS-4X for the apparel collection, the gender-neutral collection utilizes UNITE FIT as the new standard of inclusive and genderless sizing and includes everything the wearer needs to own the Gym to Life transition.
The third adidas x IVY PARK collection will be available across select stores in India from tomorrow- February 20th 2021 after as it gets launched on February 19th 2021 on shop.adidas.co.in
Watch the video here.