Aks Clothings brings latest range of maternity-cum-nursing wear collection with Neha Dhupia

Aks Clothings ropes onboards Neha Dhupia as brand ambassador for its Maternity and Nursing wear collection

Aks clothings.com is thrilled to welcome the bold and quirky Neha Dhupia as their collection ambassador to launch its latest range of versatile and classy maternity-cum-nursing wear collections. Neha being a valiant voice for the female community has always espoused the belief that every woman is special and needs to feel comfortable in their beautiful skin. Being a very pro-active torch bearer for woman’s rights, Neha and Aks desire to run campaigns on all its social and digital platforms. The campaign has been conceptualised by Aks as it longs to become a one-stop fashion destination for all the mothers-to-be and help them adorn their baby bump with style. The fashion brand through this campaign desires to “make every mother experience motherhood with style and comfort” and therefore it wants to do the same through an active engagement and interaction with the stakeholders. To make this revolutionary campaign successful, the brand will utilize the fast-paced nature of social media and digital media to strike a cord with a wider audience and apprising them of its proficiently tailored and skin-friendly classy maternity-cum-nursing wear collection.

Aks’s brand ideology and the newly launched eclectic assortment of maternity-cum-nursing friendly outfits deeply resonate with Neha’s distinct and dynamic perception of womanhood. The exceptionally edgy and elusive range of Aks encompasses extremely breathable kaftans, beautifully woven dresses and extraordinarily sassy indo-western designs. With a modern and fashionable maternity-cum-nursing wear collection, the campaign wishes to make both pre and post-pregnancy days stylish and relaxing for all mothers and provide the perfect outfit to flaunt their baby bump. The specially curated designs of this distinctive range have been made out of authentic fabric such as cotton, flex cotton, cotton slub and rayon to keep the dresses soft and breathable.

Moreover, Neha Dhupia being an extremely driven professional of the entertainment industry has never left any stones unturned in owning every character that she portrayed. She has very rightfully carried forward the same spirit to play the role of a mother in her real life too. While commenting about the campaign, Neha says “motherhood is all about radiating and feeling cosy and positive. Motherhood is indeed magical and it demands extra care and comfort. This is why Aks brings to all the moms-to-be a creative range of outfits that has been cut out of absolute authentic, extremely soft and exceptionally elegant fabric to create beautiful and breathable dresses. The extensive range of clothes by Aks will succour your fashion senses to flaunt your beautiful baby bump with grace. Ranging from pregnancy, nursing, breast feeding or even the post pregnancy transition period, everything is taken care of with the maternity-cum-nursing wear collection of Aks. Celebrate motherhood by flaunting your baby bump with confidence.”

Nidhi Yadav, the founder of Aks and a major proponent of feminism while speaking about this campaign and collaboration says “Neha Dhupia’s endeavours for the Freedom to Feed movement are commendable. The movement stands for breastfeeding and the choice of a mother to feed her baby anytime, anywhere. These converging visions of Neha and Aks are the chief reason this campaign needed Neha Dhupia as its face. Aks has always envisioned to emphasize for comfy, exquisite and stylish attires for the lovely mothers-to-be. With the launch of the brand new maternity-cum-nursing wear collection Aks wants to present an experience for all the mothers who want to retain their fashion sensibilities as they embark on a new journey of welcoming their little humans into this world.”

The campaigns and designs of Aks aim at creating a vast range of fashion that is appealing, affordable and accessible for all the diverse personalities and roles of contemporary society. Aks wants to evoke every individual’s fashion senses and at the same time give them the contentment that they seek when they feel the most comfortable in their skins.

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