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American Swan launches its ‘Shop the look’ feature

MediaInfoline April 27, 2016
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American Swan, the leading online fashion brand launches a first-of-its-kind ‘Shop the look’ feature on its website. This feature makes it extremely convenient for shoppers who want to dress in vogue to get an instant, trendy makeover. Whether it’s the boho chic look for women or a sporty ensemble for men, American Swan has curated complete ensembles that can be bought in a single click!

Establishing its position as a frontrunner in the online fashion space, American Swan has compiled full edits on the latest trends for both men and women. American Swan is among the first few e-commerce players to have introduced such a feature. With ‘Shop the look’ feature, style-conscious shoppers don’t have to spend time worrying about what dress to buy to exude summer minimalism and what accessories to pair it with! It’s already been done for them, all they have to do is hit the “add to bag” tab.  Highlighting top trends like ‘Boho basic’, ‘Summer norm’, ‘90s fashion’ and ‘The Sporty Look’ for women and ‘Neo Summer trend’, ‘Friday twist’ and ‘Sports’ Edit’ for men, the website gives its customers an option to either bag a look entirely or to selectively choose the product of their choice from the 40 stylish options.

Sharad Thakur, Chief Business Officer, American Swan said, “New-age customers barely have enough time to browse extensively through different fashion magazines and websites for hours rigorously to get down to a single perfect look. Keeping their need for ready style solutions in mind, we have launched the ‘Shop the look’ feature on our online portal. In addition to the already available line of stylish products, this service will allow our customers to refashion themselves with the latest styles and become veritable trendsetters in a quick click.”

With slinky floral and striped dresses to get the 90s look right to oversized tees for that perfect sporty chic ensemble, there’s something for fashion divas of every personality. Men too can look forward to an easy way to bring their dapper best out. A pair of denims, the right checked shirt to go with it and cool white sneakers are all paired together to showcase that ultimate summer cool look. They no longer need to rely on their moms and girlfriends to make the right sartorial choices as American Swan’s “Shop the look” feature does it for them! So what are you waiting for? Log on and indulge in the easiest form of retail therapy!

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