Latest News Advertising, Brand, Television, Radio, Digital-Marketing

Type to search

Trend

Asian Paints ColourNext unveils Colour Trends for 2020

MediaInfoline February 18, 2020
Share

Bringing together the best of design and research principles, Asian Paints ColourNext is the most decisive voice on colour in India. Asian Paints has been studying colour and its myriad influences on lifestyle in India since 2003. Collaborating with the finest experts from a wide range of disciplines – architecture, interiors, fashion, sociology, advertising, F&B and media – Asian Paints ColourNext puts together a comprehensive forecast of colours, materials, textures and finishes for those who design for India.

Speaking on ColourNext, Mr. Amit Syngle, COO, Asian Paints Limited said, “A trend uninterpreted remains just that —an unexplored possibility, an idea ahead of its time, a path less taken. But when keen minds imagine, decode and interpret trends, they become beautiful concepts, products, even objects d’ art! Asian Paints ColourNext has been inspiring minds with the only India specific colour trends forecast since 2003.

Every year, ColourNext identifies one colour that captures the essence of the time as “Colour of the Year”. This year’s ‘Colour of the Year’ is “Curiosity” – a modern, clear shade of blue brimming with energy and inspired by azurite the copper mineral ore. It energizes us with an optimism to persist with our focussed pursuits, and be the best version of ourselves. Curiosity lets us experiment, be undeterred by failure, and brings us closer to the answers we seek.

The wallpaper of the year presented by Nilaya is an interpretation of the colour Curiosity in print, technique and material. This year, Nilaya collaborates with Nicobar to present ‘Silver Night’ the wallpaper of the year – a special design celebrating the spirit of the moon and its myriad influences on our life. Part of the limited edition ‘Luna’ collection, it is a tribute to the connection between man and the moon.

The four colour trends for the year 2020 are Potent, Mystique, Blend and Sonic.

  1. Potent:

Amplified experiences in mini packages

The ‘Potent’ colour palette :

Potent has a pure, clean, monotone colour palette with pops of contrast. The purest of pure is epitomised by white. The shades of green represent abundance, vitality and wealth as a metaphor for the potency of nature. Contrasted by the shades of red, the clarity of this palette leaves a lasting impression.

  1. Blend:

Blending the disparate to create a new whole.

The ‘blend’ colour palette :

Colours in this palette converge in unusual yet harmonious ways symbolising diversity. A blend of blue, purple-pink, yellow-green, faded cyan and grey, the colours picked are intentionally in-between and can’t be clearly classified as one or the other.

  1. Mystique:

Inspired by symbols and stories of the past

The Mystique colour palette:

Mystique transfixes you in a magical, meditative gaze with a colour palette made of the elemental colours of wood, earth, fire, sky and water. Stark colours like bright orange, blood red, midnight blue and black, draw you in; while earthy shades of light and dark brown soothe the eyes.

  1. Sonic:

Expanding the human potential through sound

The Sonic colour palette

It is imperative for a vacuum to exist before sound can produce the desired result. The greys and beige in this colour palette represent this silence while the blue, pink and orange represent calm, joy and activity.

Tags:

You Might also Like

Leave a Comment

Your email address will not be published. Required fields are marked *

sixteen − eleven =