AVON Launches First No-Gas ‘Intense’ Deoperfume Range
AVON has launched seven variants of AVON Intense No-Gas Deoperfume in India – its first range of no-gas, long-lasting deodorants for men and women that pack a punch with their strong, intense scent complete with top, middle and bottom notes akin to fine fragrances. TV celebs Jennifer Winget and Karan Wahi have come on board as brand ambassadors for the women’s and men’s range respectively.
“As a brand, AVON has always believed in pioneering beauty trends and this launch just strengthens our belief that we are leaders in this business. The new, long-lasting Intense No-Gas Deoperfume shares similar characteristics of a perfume, giving the product an edge over other deodorants available in the market,” says Swati Jain, Marketing Director AVON.
The new deodorants – four for men and three for women – come with guaranteed 1200 sprays in premium carton packaging and serves as the ideal accomplice for the Indian weather. Understanding the Indian market demography and geography, AVON has launched the Intense deo perfume which bridges the gap between the need of a product in the market while matching consumer preference. The deo perfume has a long-lasting effect crafted with fragrances that soothe the senses and does not vaporize unlike regular deodorants.
For over 130 years, Avon has been producing signature fragrances as well as cosmetics and home goods that have become a staple in homes all over the world. With the launch of this innovative new Deoperfume, AVON has expanded its existing range of fragrances in the Indian market that include Imari, Little Black Dress, Attraction, Homme to name a few. AVON Intense Deo Perfume builds AVON’s position as a fragrance powerhouse.
“I am delighted to associate with a brand that leads the trend with best in class, superior products. The women’s range, that comes in three fragrances, is to die for. These cool Deoperfumes are a wardrobe essential for women to love to smell good throughout the day,” said TV celebrity Jennifer Winget.
‘Men love an intense, long lasting, effective fragrance and this new product has it all. It’s ideal for men who love to leave a trail of strong perfume wherever they go. With this new innovative deoperfume, AVON has hit the right note and I am very happy to be associated with the brand,” said TV celebrity Karan Wahi.
The seven range comes in various scents to capture your olfactory senses. The men’s range has four deo perfumes that comes in a mix of oriental fragrances that are warm, spicy and ethereal and fresh fragrances which are natural and citrus.