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AVON unveils a new range of perfect nude matte lipsticks for every skin tone

MediaInfoline February 4, 2019
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AVON introduces their new launch of perfect nude matte lipsticks which are available for every skin tone. The whole idea of this launch is to mentor and guide their consumers on the concept of nudes. The launch encourages women to grow comfortable and embrace their true self in their skin.

With an aim to create more options based on the needs of consumers who feel left out, AVON is embracing diversity and inclusion through the new range by launching the absolute best nude shades to enhance every skin tone.

Through this launch, AVON is establishing a fact that nude is not only a color but a trend which is chic and versatile. The new range of nude lipsticks come in five elegant shades along with a special packaging with NUDE written on the pack to appeal to the eyes of consumers.

‘We are helping the women to figure out what kind of makeup goes well with their skin tone with the new launch. We are driving our consumers to choose various nude shades from this collection and adopt the new international trend of nudes for them to create their own movement of style” said Swati Jain, Marketing Director AVON India.

The new range is 100% Matte, gives lasting color and an even wear, is lightweight and glides on smoothly on lips. Perfect nude mattes have an array of lipsticks from light skin tone to medium skin tone to deep skin tone.

Range of Perfect Nude Mattes

Shades: Blush, Nude Suede, Lush Cocoa, Café Au Lait and Divine Twig

Price: INR 499

For Light skin tone:

Light shade of pale Pink and rosy hues like Blush, perfectly compliment the fair skin with cool tones. One can try NUDE SUEDE shade for toning down the rosiness

  • Blush
  • Nude Suede

For medium skin tone:

Warm undertone of skin with a brownish shade go well with beige nudes that carry hints of gold, purple and even salmon color

  • Lush Cocoa
  • Café Au Lait

Deep skin tone:

Rose brown nude or opaque caramel shade may work wonders for darker tones, depending on the intensity of the skin type.

  • Divine Twig

Rose brown nude or opaque caramel shade may work wonders for darker tones, depending on the intensity of the skin type.

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