Being Human Clothing launches its AW18 Campaign #BeAllHeart targeting millennials
Being Human, the clothing line with a heart launched its Autumn Winter ‘18 campaign, #BeAllHeart, featuring one of Bollywood’s most successful celebrities and brand owner Salman Khan and 7 young models. The #BeAllHeart campaign visuals are light and fun, capturing candid shots of the models dancing to eclectic music promoting the essence of living life to the fullest. The campaign encourages one to celebrate the most fashionable thing of all i.e. themselves with the tagline ‘Wear it. Flaunt it. Be Yourself. Be All Heart.’
Targeting the millennial, the campaign #BeAllHeart focuses on 5 key fashion trends and latest style statements that relate most with the young digital generation; Plaids, Athleisure, Basics, Denims and Winter Layering. To further amplify this vision and make it more inclusive for its consumer community called #BHTribe, the brand will also launch a series of digital and in-store campaign. With customer inclusiveness to User Generated Content (UGT) at its heart, the brand has planned various activities to increase overall sales, footfalls and engagement. From personal style sessions to getting featured in a mini-movie to taking home a memorabilia, Being Human Clothing will host these activities merging its online and offline presence under the #BeAllHeart.
Watch the brand’s AW18 Campaign movie : here
Reflecting on the campaign, Salman Khan added, “Nobody likes being told who they should be, what they should wear. I know I don’t. Our new campaign basically tells you to be yourself; as far as you are not troubling anyone.”
Manish Mandhana, CEO of The Mandhana Retail Ventures Ltd, the global licensee for Being Human Clothing, said, “The campaign #BeAllHeart resonates with the aspirational and young India who form our key target audience. With its central idea being as simple as ‘being yourself’ we want to encourage our consumers to be bold with their choices, wear whatever they want, whenever they want. Because this season, we are celebrating the most fashionable thing – our customers! From launching our brand ecommerce website to entering different markets across the country this financial year has been really good for us and we are excited for the further developments the brand has to unfold.