Love needs to be celebrated every day in fact, Valentine’s Day should be even more special for all your loved ones. Big Bazaar celebrates love with a special in store and digital campaign #LoveSabKeLiye planned for the Valentine’s Day weekend. The brand has created two heartwarming stories that convey deeper meaning of love shared between different individuals. Connecting with the young elders in every family, the first campaign narrates a special bond shared between an old married couple. The campaign sheds light on how with nothing but love and a little nok-jhok the couple share a timeless bond.
Promoting the inclusive and welcoming culture encouraged at all Big Bazaar stores, the second campaign depicts a story that leaves a much deeper message. The campaign features a special marriage where the wife is hearing and speech impaired. The story revolves around how the husband plans a sweet surprise to celebrate Valentine’s Day with his wife.
Old couple campaign link.
Differently abled campaign link.
Speaking about the campaign Pawan Sarda, Group Head – Digital and Marketing says, “As a brand, Big Bazaar has always believed in celebrating occasions and moments with everyone. Valentine’s Day is no different because love simply has no limitations. The Love Weekend at Big Bazaar celebrates an all-inclusive valentine’s day with all our customers. From young elders to specially abled, everyone has a love story. We welcome our customers to visit our stores to experience this special kind of love from 14th-16th Feb, after all #LoveSabkeLiye.”
Big Bazaar has organized a Love Walkathon that will be held on 15th February which invites over 10,000 young elders and persons with disability to participate. In addition to this all Big Bazaar stores will be offering a range of gifting offers grooming products and the latest fashion collection to ensure that you organize the best Valentine’s day for your partner.