Black White Orange forays into the apparel market with ‘SHIRTEE’

Black White Orange introduces 'Shirtee'

With everybody locked inside their houses for months, 2020 has changed many things across the world. Most of all, the working style of companies have changed as people started working from home. Embracing the new ‘work order’, Black White Orange, the leading brand-consulting company, announces their foray into the apparel market with ‘SHIRTEE’. This ‘SHIRTEE’ is a formal shirt that is actually a t-shirt and it has been invented, designed & Made in India.

The exceptional material of Shirtee allows one to work, gym, sleep, lounge and even attend video calls. It has over 30 unique designs for men & women. The price range for the solids and prints of the same has been kept at INR 1,299 and 1,499 respectively and it is being manufactured locally in Mumbai. You can shop for the Shirtee on

With numerous corporate & retail orders in place, the product promises to be a revolution in comfort & formal wear alike. It also has plans to also launch in the US market in Q3 of 2021.

Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd says, “A concept that promises to redefine the new ‘work order’, the patent-pending SHIRTEE is a labour of our in-depth R&D, while also being our first foray into our own apparel brand. Wearing a crisp shirt on a work call feels great but we realized it does not feel quite ‘at home’. During the lockdown last year, this very aspect gave us the idea for Shirtee. We are proud to launch this home-grown innovative product and truly hope the consumers love it too. At BWO, innovation is something we truly believe in and we will continue to create path-breaking ideas like the Shirtee!” 

The global pandemic and the worldwide lockdown have presented the fashion industry with a chance to reset and reshape owing to the remote working conditions and this trend is likely to continue throughout 2021. The mindsets of the customers and approach to fashion norms have changed in a big way due to the lockdown. The consumption patterns have completely altered with consumers now shopping with specific preferences of every day / comfortable wear that they can just step out in, get back home & get to work in. That’s where Shirtee fits in.

In the near future, the design & utility patent-pending Shirtee will also be available across key online & offline stores. It promises to provide the comfort of the very popular polo tees with the lightweight fabric used to make these tees like spun poly and pique.

Watch the brand video here.

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