Integrated marketing agency based out of Mumbai, Chimp&z Inc. recently developed a beautiful film for one of their brands, Vistaprint. Vistaprint’s brand identity is around personalization of products such as mugs, clothes, stationary etc. Around Valentine’s Day, Vistaprint decided to propose personalization as an apt gifting option to all the lovers. Printing fond memories or a special message on a mug, notebook or any other item is the perfect way to not only express your love but to also treasure some memorable moments. For the same Vistaprint was offering a flat 30% discount for anyone looking for special gifting options.
The #PrintYourPyaar film shows 2 sets of couples, an older couple and their son and daughter-in-law.
The son gives his wife flowers for Valentine’s Day in front of his parents. On seeing this sweet exchange in front of her, the mother gets irked and comments saying that Valentine’s Day is just another nuisance occasion that youngsters celebrate. When the daughter-in-law asks her what the father gifted her, she simply said that their generation doesn’t believe in such things.
The mother is seen going about her household chores when she notices a red sweater in the cupboard. She looks at it and smiles to herself.
At the dinner table, the mother walks in wearing the sweater with “My One and only” printed on it, blushes and wishes her husband ‘Happy Valentine’s Day’. The father very sweetly leans in towards her and says ‘Same to you’.
There have been a lot of ads which have shown different versions of love but seldom do they portray love in such an unconventional way.
Youtube link: https://www.youtube.com/watch?v=jG6MgXJDgL8
Boiler Plate – Chimp&zInc, a full service agency has been in the industry for almost three years and has partnered with TOI, Lotus Herbals, Godrej Expert, Vistaprint and many other blue chip brands for creative business solutions. They believe in creating brilliant pieces of work that speak volumes for itself and those that change the world!
Website: http://www.chimpandzinc.com/
