Cholayil Pvt. Ltd. is one of the leading companies in India practising Ayurveda for generations with a vision to enrich people’s lives naturally with its world-class personal care products. Its Medimix facewash range is made from natural herbs, is chemical-free, and provides a visible reduction in pimples in just 3 days. The brand wanted to highlight this point with its core audience because pimples are a big pain point for young women, which they tend to pop. But popping pimples isn’t good for your skin and can leave behind marks. Medimix wanted to use social and digital trends to speak to young women and make them understand this message in a language relatable to them.
Medimix Facewash – Pop This’ is the brand’s way of delivering the Conceptualized, by Wondrlab WYP, it is a peppy, groovy digital music video urging women to pop a Medimix Facewash instead of giving in to the strong urge of ‘popping that pimple’. Medimix Anti-Pimple Ayurvedic Facewash naturally helps in the visible reduction of pimples in just 3 days
Content Lead, Dipti Rode, and Content Director Mandar Sawant, Wondrlab WYP said – “Our goal is to make the younger audience vibe with brand Medimix and make Ayurveda more relatable to all the Gen-Zs and Millennials out there. So, we decided to do a digital music video instead of the usual TVC to catch the attention of the netizens who are more likely to engage with this content format instead of typical ads. It was exciting to move the needle for a legacy brand like Medimix and relay the idea of how it is and will always be better to go the natural and Ayurvedic way, when it comes to skincare.”
Ashish Ohlyan, VP Sales & Marketing, Cholayil Private Limited, speaks – “Nobody likes pimples on the face and there is a strong urge of removing the pimple as soon as it appears. Hence people generally pop the pimple the moment it appears. We latched on to this behaviour in the film. We hope that it appeals to the young consumers and nudges them to switch to Medimix facewash which helps them to visibly reduce pimples in 3 days.” So, the next time you are faced with the nemesis of a pimple appearing on your face, you know you don’t have to pop it literally, but simply treat it by popping the Medimix facewash.