TataCLiQ.com, the Tata group’s multi-brand Phygital ecommerce platform today announced the addition of the popular American brand DCShoes to its brand portfolio. TataCLiQ.com will host curated styles of Tiago Lemos’ and SK8 Mafia that will be directly shipped from the brand’s store to ensure authenticity and timely delivery. Bringing in the Phygital aspect, TataCLiQ.com will also offer CLiQ&PiQ services to the discerning customer base across 13 DC storespan India.
DC Shoes specializes in world-class footwear for action sports, including skateboarding and snowboarding. Their product line also expands to apparels, bags, accessories, hats, shirts, and posters. The collection on TataCLiQ.com is priced between INR 550-INR 8500. That’s not all,customers who shop for DC merchandise worth INR 8,000 and above on TataCLiQ.com will get a Bar Set free.
Speaking on the launch Mr. Gurvinderjit Singh Samra, Business Head, Fashion and Lifestyle, TataCLiQ.com said “Since the launch of Tata CLiQ, our focus has been to build an assortment of some of the best authentic brands, both Indian and international and we certainly have delivered on it. With the launch ofDC Shoes, we have further strengthened our brand offerings and our partnership with Reliance brands. We are confident that our unique omni-channel offering will continue toappeal to our discerning customers”
Mr. Puneet Behal, Business Head, DC Shoessaid,“DC shoes is already a well-known brand among the skate-board community and we now want the brand to reach a wide array of consumers. Through our association with Tata CLiQ, we aim to reach consumers pan India, provide them access to some of the best brands and also expand our online footprint.”
The Capsule collection features DC’s Wes Kremer 2 x SK8 Mafia pro model shoe which has a complete slip-on style construction. It also consists of DC’s IMPACT-S custom insole for added protection and additional lacing for extra support, styled with a crackle leather exterior and DC x SK8Mafia branding.
Tiago Limos is specifically designed for Tiago’s technical and heavy-impact style of skating. Tiago S features DC’s signature SUPER SUEDE and IMPACT-A technology that provides additional support and cushioning. The Tiago S features an elevated cupsole with a unique asymmetrical construction and a jacquard wovendesign that allows the shoe to breathe. With branding that highlights Tiago’s initials and his area code in Brazil, the shoe incorporates his heritage.
In India, DC Shoes operates in partnership with Reliance Brands Limited.
