every dé by amanté, a new sub-brand offering women everyday essentials
International intimate wear manufacturer MAS Brands India, expands its lingerie collection with the launch of every dé by amanté, a new sub-brand that offers fashionable everyday essentials for women.
MAS Brands made its mark in the industry with amanté and positioned itself as one of the market leaders. For the past decade, amante has catered to the discerning fashionistas, providing premium, fashionable intimate wear which constantly innovates itself with international designs. The immense research and knowledge of the industry has helped the brand in anticipating consumer needs and wants. After amanté, MAS Brands expanded its market presence with Ultimo – a premium specialist brand from the UK exclusively for full figure women.
With both the brands well poised to continue its growth path, MAS Brands aims to be the market leader for intimate wear. While amanté has successfully catered to the discerning fashionistas, there is a gap in the market with women seeking affordable lingerie for everyday use, that has the promise of quality and value. To tap into this aspirational and value conscious segment, MAS Brands is launching a new sub-brand every dé by amanté.
The collection is categorized into five sub-pillars: support, modesty, contour, shaping and lounge wear, making every dé, the ultimate option for everyday wear. Overall the collection provides a complete range of function and support while still staying stylish.
“Indian lingerie market has grown exponentially. The consumer’s wardrobe choices have evolved and are seeking products that work on an everyday basis while aspiring to own international quality and styling. We have had tremendous success with both our brands, amanté and Ultimo. However more than 30% of the market is underserved and with the launch of every dé, we intend to fill this gap for everyday essentials with a touch of fashion. We wish to empower our consumers with comfort and style allowing to feel her very best without letting the price deter her decision to buy.” said Vivek Mehta, CEO, MAS Brands India. The price range for every dé starts at Rs.495 and the collection will be available at all leading amanté outlets.