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fbb celebrates National Jeans Day on 16th December

MediaInfoline December 12, 2018

The second edition of fbb’s National Jeans Day, is all set to hit the internet with a bang. The aim of this year’s campaign is to popularize jeans as a category, not by portraying it as a casual item of clothing but one that is essential to bring out the stylish and sexy side in you!

To create hype, and to build-up to National Jeans Day fbb launched ‘Jeanoji’, an Instagram contest where fans can add the jeans emoji to their Instagram names and win a free pair of jeans. This activity has already grabbed eyeballs and is creating the perfect build up to the D-day.

The wacky route taken last year, #GrabAPair, worked absolute wonders for the fashion brand, and so, the same route has been extended for this year’s campaign, with irresistible offers. On National Jeans Day i.e. 16th Dec, anyone can buy a pair of jeans for over Rs. 999, and they will get a t-shirt worth Rs. 499 along with cashback worth Rs. 500 on the Future Pay app.

Celebrities like DiljitDosanjh, Varun Dhawan and Katrina Kaif will also join the fun and are excited to be a part of the biggest denim movement i.e. National Jeans Day.

Commenting on the activities planned to celebrate National Jeans Day, Pawan Sarda – Head, Digital at Future Groupsays, “All jeans lovers will agree, that every jeans you wear portrays a different personality and makes a unique style statement. Over the years, jeans has evolved from just being a rough and tough fabric, to pants that define style. As we celebrate National Jeans Day, fbb has taken over with a host of engaging activities and exciting offers that will interest all fashionistas.”

To ensure National Jeans Day becomes the talk of the day, fbb is getting all of India to become a part of ‘Jeanathon’ which is the largest celebration of denims.fbb will takeoverInstagram stories with images and videos of people in ‘jeans’ on 14th-15th Dec – right before National Jeans Day, which is on 16th Dec.

Popular celebrities like -Nora Fatehi, Priyank Sharma (Aakriti Rana Gill and Aaina J) among many more, jump on the bandwagon to spread the word about this exciting day to their followers by ‘grabbing a pair’ themselves and posting their stylish looks in a pair of jeans.

Not only that, using the popular video-sharing app, TikTok, fbb has collaborated with TikTok influencers who will bring out the sexy denim factor. These influencers are set to exude some bold, sizzling and wild dance moves while donning a sexy pair of jeans and challenging their followers to create their moves.


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