Fossil Group Inc. launched its first collections of BMW branded watches after the two eminent companies announced their global partnership on 6th August, 2018.
Fossil, the American watch and lifestyle company that specializes in creating authentic, high quality fashion forward watches falls in line with BMW’s quintessential automotive design expertise, making this partnership a perfect fit. Owing to BMW’s rich racing heritage, the collections draw inspiration from some of the most recognizable sports cars to introduce watches with distinctive detailing. Categorized into ‘BMW Collection’ and ‘BMW M Motorsport Collection’, the statement making wristwatches are all set to make an impression on and off track.
Speaking about the association, Johnson Verghese, Managing Director, Fossil Group, India said, “We are delighted to have partnered with one of the world’s leading players in automotive design – BMW, to create dynamic timepieces. Fossil and BMW are both very committed to delivering distinctive designs and excellent craftsmanship to their customers. These shared values between the two brands form the very basis of our partnership. We are certain that the BMW X Fossil collections will further enhance the brand legacies by offering world class timepieces to watch enthusiasts all around the globe.”
A combination of joy, extraordinary performance and passion, the collections subtly feature the classic BMW symbol to create versatile companions for every day. Priced at INR 16,995 onwards, the BMW Collection combines sports and luxury to form the perfect amalgamation of best of both worlds. With its automobile inspired colors of silver, red, black and cashmere – the collection proves that style is limitless. Priced at INR 10,995 onwards, the BMW M Motorsport Collection features sporty designs along with the M Motor sport stripes that are made to stand out.