Indian Terrain launches new collection, endorsed by MS Dhoni

Indian Terrain is India's largest men's fashion brand

India’s largest men’s fashion brand, Indian Terrain unveiled its festive season collection. The new collection features a wide selection of stylish and innovative ensembles that will enable men to celebrate the upcoming festive season in vogue.

The refreshing new collection for the season, endorsed by none other than ace cricketer MS Dhoni, comprises four marquee looks that exude style, comfort, and confidence for the new-age man. The new collection has a wide range of outfits that suits every occasion, from a smart preppy look to a casual outdoor look.

The campaign with MS Dhoni at the helm was rolled out by the brand. Their campaign has a bevvy of shots from the photoshoot that effectively captures and depicts the essence of the festive collection.

MS Dhoni donned various looks and those were unveiled across all social media platforms of Indian Terrain. The campaign will also reveal a series of details about the collection with MS Dhoni dressed in striking hues. Indian Terrain, as a brand that is quintessential and is known for its simple-yet-sophisticated fashion, catering the millennial men across the country. Just like their previous campaigns, this campaign too aims to reaffirm their stand on being the producer of styles that are wearable for all seasons and occasions.

Mr Charath Narasimhan, Managing Director and CEO – Indian Terrain Fashions Ltd, said “Indian Terrain has always been a brand that aims to produce styles that are classy and timeless. Through the years we have admired and resonated with MS Dhoni’s sophistication and personal style as a brand, thus he always emerges as a persona to endorse our clothing line. Eyeing the need of the hour, we aim to provide garments that encapsulate a festive spirit, but also reflective of a contemporary style that our garments consistently carry. The festive time is also one of our busiest seasons, and we have ramped up our manufacturing accordingly. We have significant expectations from the upcoming collection and are expecting a 50% increase in our market share with the new launch.”

The festive collection features four broad and classy looks, such as Urban Updated, Denim on Denim, Preppy and Heritage Outdoor – all at par with the latest trends in men’s fashion. The hyped collection is all set to launch in stores and online on 28th September 2021. Please visit the website link

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