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Kalyan Jewellers extends Gold Ownership Certificate initiative

MediaInfoline May 8, 2020
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With gold being considered the safest investment haven, Kalyan Jewellers has announced the extension of the Gold Ownership Certificate initiative. The unique facility enables customers across the country to purchase gold with an additional gold rate protection plan included.

Launched during Akshaya Tritiya, the Gold Ownership Certificate indicate that the customer now owns gold of a certain gram/value. Once the lockdown is lifted, the customer can redeem their certificates against physical gold, in the form of jewellery or coins. As the Gold Rate Protection offer is also included in this certificate, customers get the additional benefit of protection against price fluctuations. If on the day of redemption, the price of gold is lower than the rate at which it was purchased, then the new lower rate would apply.

Speaking about this programme Mr. T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are extremely overwhelmed with the customer response on the Gold Ownership Certificate initiative launched during Akshaya Tritiya. At Kalyan Jewellers, our aim has always been to enhance consumer experience and enable the customers to reap maximum benefits from their jewellery purchases. Prompted by some customers who had missed the opportunity to book their gold with the rate protection guarantee, we have decided to continue this programme. We are sure that our customers will be greatly benefited from both our Gold Ownership Certificate as well as the Rate Protection guarantee.”

As a part of this programme, one can purchase gold from 2 grams upwards, and the Gold Ownership Certificate will be sent to them via email / WhatsApp or other customer recommended platforms. This offer is valid up to Dec 31, 2020.

This facility will be available here from May 2, 2020. Simply log in, choose the city of redemption, and buy. While the brick-and-mortar showrooms remain shut during this season, customers can avail this newly launched facility to make futuristic jewellery purchases. The option of off-setting the Gold Ownership Certificate against jewellery of the same grammage/value, might also be a very attractive proposition for families who had planned to book gold for some of their bridal jewellery in advance.

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