Kartik Aaryan becomes the new face of Bata
Footwear major Bata India Limited appoints the heartthrob of India and Bollywood actor Kartik Aaryan as the new brand ambassador of the company. In this new role, Aaryan will be seen carrying forward the brand’s fashion-forward narrative and promoting the popular brands of the footwear giant like Power, Hush Puppies, Bubblegummers, Marie Claire, etc. He will be seen in a series of advertisements for Bata all over the television, digital, and social media.
Kartik Aaryan is one of the most sought stars in Bollywood, with his unique yet casual sense of fashion and is regarded as a trendsetter. Owing to his famous personality among the youths of the country and a huge fanbase, Kartik becomes the perfect choice for being appointed as the brand ambassador for the brand.
Mr. Anand Narang, VP-Marketing, Bata India Limited said: “We are happy to have Kartik Aaryan on board as our new ambassador. At Bata, we have been transforming the brand by making our stores more inviting & changing our portfolio to have more casuals, sneaker & fashion styles to attract more millennials. Kartik with his positive energy and easy-going approach relates very well with the youth today. Our association with Kartik will help in further strengthening our connection with the youth and bringing to fore our younger brands like Bata Red Label, North Star, Power & Hush Puppies.”
On associating with Bata India, Kartik Aaryan said: “I am delighted to be associated with an iconic brand like Bata. As a child, I remember Bata being the ultimate choice for footwear for everyone and the brand still has the same impact. It has always remained trendy and relevant to its time. I am impressed with the way Bata has revamped its image to emerge as a youth-centric, fashion-forward brand. I am excited to collaborate with Bata and create something special together.”