Unleash your inner kid this season with Lakmé Salon

Lakmé Salon launched its campaign #LiveYoungDyeBold

Lakmé Salon, India’s leading salon chain, has launched a new range of free-spirited hair colours to encourage customers to embrace their individuality and go bold this season. #LiveYoungDyeBold with Lakmé Salon and Paradyes’ eco-friendly hair colours, infused with the goodness of Ayurvedic herbs.

LakméSalonXParadyes, through this campaign, urges customers to embody childlike abandon and be a free spirit to live boldly with this range of eco-friendly, FDCA-certified, Ayurvedic herbal-infused hues, taking another step to BEAUTIFY THE FUTURE.

This campaign aims to offer a wide range of unique, creative and trendsetting hair colours to enable customers to express their style and personality. 

Both men and women can avail Lakmé Salon’s Free Spirit Colour service, which includes three new services: Free Spirit Per Foil, Free Spirit Partial, and Free Spirit Global. Customers may now express themselves via their hair colour by selecting from 12 unique, quirky, and safe colours, ranging from EmeraldGreen, SapphireNavy and AmethystPlum to MoonstonGrey and many more. This #LiveYoungDyeBold campaign caters to every hair type, texture and style, and customers can now embrace their unique personalities and styles with these bold hair colours in a SAFER-THAN-HOME environment.

Speaking about the new launch, Pushkaraj Shenai, CEO, Lakmé Lever, stated, “At Lakmé Salon, our aim is to help customers be the best versions of themselves and beautify their futures. Our clients are ready to experiment and express their individuality with trendy colours as long as they are safe and care for their hair. And the Free Spirits collection of bold and bright hair colours does just that. We’re offering a wide range of bold colours, infused with the goodness of Ayurveda and delivered by Lakmé Salon Backstage experts to complement every personality. Voted SAFER THAN HOME by 96.7% of our customers, Lakmé Salon assures the trendiest looks and a super safe experience this festive season.”

Pooja Singh, National Creative Director – Hair, Lakmé Salon, said of the launch, “The new hair colours in the Free Spirit collection will suit different hair types, textures and personalities. We are offering 12 distinctive and unique semi-permanent hues, ranging from CarolaPink to MoonstonGrey. With the combination of powerful pigments and nourishing herbal care, these ayurvedic and eco-friendly hair colours are blended with herbal extracts such as aloe vera, hibiscus, almond oil, amla, bhringraj and brahmi, which leave the hair nourished and healthy.”

With this Free Spirit collection, Lakmé Salon encourages everyone to exhibit their style in their unique way by participating in the #LiveYoungDyeBold social media contest. Six of the finest entries will receive a full makeover at a Lakmé Salon. Log in to lakmesalon.in or download the app to check availability and to schedule appointments in your city.

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