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LimeRoad Offers 22 Lac style ideas for men

MediaInfoline May 30, 2017
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LimeRoad, the social commerce platform that revolutionized style discovery for women is now solving the same problem for men – offering the widest range of style ideas in response to the growing demand for men’s fashion wear.

Emerging as a leader in men’s style, LimeRoad currently offers more than 22 Lac style ideas to its consumers. The brand offers 23 sub-categories for men which include apparels and accessories from over 250 Indian and international brands.

LimeRoad has been disrupting the online fashion industry in India with its unique and dynamic community of stylists (scrap-bookers) who churn out fresh and unique style ideas every 30 seconds. Offering curated looks and stories, which are exclusive to LimeRoad, the platform assists browsers in discovering delightful products at amazing prices.

The consumer behaviour of men observed on LimeRoad is breaking the existing myth of the fashion world – that men don’t indulge in fashion. On LimeRoad, as compared to women, men are taking more fashion tips through the proprietary scrapbooking tool which provides users the option of getting the complete look vs. just an individual piece of merchandise.

Commenting on LimeRoad’s powerful ‘community’ approach to business, Suchi Mukherjee, CEO & Founder, LimeRoad.com, says “We have a dynamic community of 2.5 lac scrapbookers who curate fresh looks and help consumers style one product with another in many ways. We are solving a fundamental problem for men who want to be stylish – what to wear, and how to wear it! We enable men to discover their style via our community-generated scrapbooks that feature delightful product combinations giving them style-ideas for every mood and occasion.”

Anuj VSN, the CMO of LimeRoad said, “Today men are being influenced by fashion trends as much as women. The growing consumption of global content is influencing fashion trends more than ever before. LimeRoad understands this need, and the expert in-house trend forecasters together with the community of stylists curate these styles and present multiple options to consumers. This is then powered by the powerful algorithm and personalized style options are pushed on the app every 30 secs.”

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