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Myntra and ELLE Brand together launch ELLE Jewelry Collection

Madhushree Chakrabarty November 25, 2020

Myntra and ELLE brand entered into a licencing agreement with each other to produce, to distribute and to promote the first ELLE Jewelry Collection in India. The French fashion brand is celebrating its 75th anniversary with this unique collection of effortlessly elegant seductive jewellery. The collection is hugely inspired by the Parisian Lifestyle and will be appealing to all women to enhance their feminine attitude.

The ELLE Jewelry Collection will prelaunch with more than 150 styles across necklaces, earrings, bracelets and sets. To name a few of its collections are The Rainbow Collection(multicolored zircons), Classy Minimals, Party Bling, Pearl Delicates and Evil Eye Collections with a price range varying from INR 600 to INR 2500.

Mr. Camille Thelu, Vice President & Managing Director, Lagardère Active Enterprises EMEA & India, said, “We’re thrilled and honoured to be working with the Myntra team. Our united expertise enables us to present a stylish combination of jewelry accessible to all women, through Myntra and for the first time in the Indian market.”

Sharing his excitement on the ELLE Jewelry Collection launch, Ayyappan Rajagopal, Head of Business, Myntra said ‘’Being one of India’s leading fashion and lifestyle destinations, Myntra offers the perfect platform for ELLE to launch its fashionable Parisian lifestyle inspired jewelry in India. The strength of our brand portfolio allows ELLE Jewelry to broaden its cross-category representation. Fostering our commitment to provide our users with unparalleled choice, Myntra will be the first to launch ELLE Jewelry in India. Jewellery is an important part of getting ready. With the launch, we aim to further strengthen our jewellery portfolio.”

This partnership is facilitated by LicenseWorks, the specialist corporate brand licensing agency.  Rishabh Singla, Managing Partner at LicenseWorks added, “We are delighted to welcome Myntra to the ELLE brand licensing program. This license brings together a powerhouse fashion brand with a strong team of fashion and accessories retail experts. It’s truly a win-win for both sides.”


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  1. tanuja December 5, 2020

    Thanks for sharing such an informative blog.


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