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New TVC of Wild Stone CODE released with tagline – Enjoy The Start

Madhushree Chakrabarty November 17, 2020
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Wild Stone CODE launched the brand new TVC with tagline – Enjoy The Start. The idea of the ad is to show that the fragrance of the brand is exotic that feels like you have been transported to dream or surrealistic world. The tagline signifies the amazing beginning of every usual day with Wild Stone CODE which transports the wearer from the old boring world to a new magical world.

Wild Stone CODE has released the commercial ad across all its digital channels such as the social media pages of CODE, across television and target all the urban youth having evolved tastes and preferences. The new commercial of CODE is launched after the big time gap of two years. The commercial has attained more than 72 lakh views on its YouTube page.

Expressing his excitement towards the launch of the campaign, Ankit Daga, Head – Business Development, McNROE Consumers Product Pvt Limited, said – “Wild Stone Code is our premium offering and has built its set of loyalists. The current communication has been developed to highlight the mood transformation one feels while indulging with a fine fragrance. We hope the communication helps to build the association of Code with a premium deodorant experience, distinct from rest of the offerings in the market”. 

Samrat Ghosh, General Manager Marketing, said, “Code communication has been developed to build the brand as the best in class offering, appealing to the evolved metrosexual man. We have built on sensorial experience leading to a dreamland kind of transportation and restaged the brand sign off to enjoy the start to drive product benefit and sensorial”. 

Wild Stone CODE is the premium male grooming personal care brand by McNROE Consumer Products Pvt Ltd. It is a zero gas deodorant with a fine fragrance that has been developed for evolved consumers.

You can watch the new ad here.

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