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Reebok Launches The Transformative Zig Kinetica

MediaInfoline February 21, 2020
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Reebok India announces the upcoming launch of Zig Kinetica, a transformative new silhouette that channels and returns energy with every stride you take. Zig Kinetica drops globally on February 21st, 2020.

Reebok’s ZigTech technology, originally introduced on 2010’s ZigPulse silhouette, set a new standard for innovation, function and disruptive design. Transcending its performance-based origin, Zig Kinetica fuses innovative sport tech with sleek style to create a highly functional shoe that seamlessly transitions from gym to street.

Zig Kinetica is built around a distinct zigzag-shaped, energy-return sole that channels and returns kinetic energy using a three-part system:

  • Floatride Fuel: Energized bouncy foam helps deliver cushioning feel for everyday needs
  • Zig Energy Shell: Channels and returns kinetic energy, while providing a bold aesthetic
  • Zig Energy Bands: A unique outsole that expands and contracts like a rubber band to provide spring-like response

Globally, Zig Kinetica debuted with an ad starring legendary mixed martial artist Conor McGregor, in which a mundane clean-up of his son’s bedroom takes a most unexpected turn. The transformative power of the shoe morphs Conor into an action figure that must harness Zig Kinetica’s energy to fight off rogue toys. The launch marks the next phase in Reebok’s “Sport the Unexpected” campaign, celebrating bold risk takers who reshape culture by being anything but expected.

In India, the high energy that the product propagates will be showcased by brand ambassador and Bollywood powerhouse of energy, Varun Dhawan himself.  We will see him sporting the Zig Kinetica and invigorating the sense of performance through the day.

The Reebok Zig Kinetica is available at your nearest Reebok store, www.shop4reebok.com, Myntra and Flipkart starting at INR 11,999.

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